I'm an Art Director who's spent ten years turning ideas into stories across Cairo, Dubai, and Riyadh.

I started in Egypt, where storytelling became my language and curiosity became my compass. Since then, I've worked both agency and client-side with Samsung, UNHCR, Victoria's Secret, Shake Shack, Bath & Body Works, Boots, The Cheesecake Factory, Mothercare, Juhayna, Allianz, learning how creativity travels from a concept in a room to a campaign that actually moves people.

Right now, I lead the creative team at FP7 McCann, working with the Saudi Tourism Authority to build their in-house creative studio and shape how the world sees Saudi culture. It's bold, layered work, and it challenges me in all the right ways.

Somewhere along the way, I fell into filmmaking. Collaborating with directors on brand films taught me how to think cinematically, and now I direct short pieces and interviews myself. I love writing treatments, figuring out how an idea becomes a frame, a feeling, a moment someone remembers.

My work's been featured on Ads of the World and Shots, and recognized at the MENA Digital Awards. But honestly? What matters most is making things that feel alive, honest, and built to last.