SHOHOUD

Biography

My name is Ahmed. Everyone calls me Shohoud.

I was the kid who drew on everything. Walls, desks, school books. Even the newspaper wasn't safe, if there was a photo of some serious man giving a serious speech, I'd draw over him and give him a better story. I had ideas and nowhere to put them, so I put them everywhere.

Honestly, nothing changed. An idea clicks in my head and that's it, I'm gone. Can't focus, can't sleep right, until I see it made.

On weekends you'll find me in the street with a film camera, shooting frames nobody asked for.

I'm Ahmed Shohoud. Art Director, 31 years old. Over a decade in advertising between Cairo, Dubai and Riyadh.

Experience

Senior Art Director FP7 McCann, Riyadh Jul 2026 – Present ↘

Leading the creative team embedded with Saudi Tourism Authority, building their in-house creative studio and shaping the brand's visual voice globally across campaigns, film and destination content.

Art Director FP7 McCann, Riyadh Jul 2025 – Jun 2026 ↘

Art direction for Saudi Tourism Authority: seasonal campaigns, films, travel guides and integrated brand work for one of the region's biggest tourism briefs.

Art Director NNC, Dubai Aug 2024 – Jun 2025 ↘

Directed and mentored a creative team delivering multi-channel campaigns for Sharjah government entities. Produced films and visual treatments, overseeing creative from concept to execution.

Art Director Horizon FCB MENA, Dubai Apr 2024 – Jun 2024 ↘

Campaign art direction across the agency's regional clients.

Regional Senior Creative Specialist, MENA Alshaya Group, Dubai Aug 2022 – Mar 2024 ↘

The creative link between Alshaya and its external agencies, orchestrating the visual narrative for Starbucks, H&M, Bath & Body Works, Mothercare, Boots No7, The Cheesecake Factory and more across the region.

Art Director Ad Store Group Oct 2020 – Aug 2022 ↘

Launch and brand campaigns for Samsung, Lazah (Raya Foods) and regional clients, including the MENA Digital Award winning Redefine Cooking, while guiding junior designers through concept and craft.

Art Director The Hub Advertising, Cairo Oct 2020 – Aug 2022 ↘

Integrated campaigns and brand work for local and regional clients.

Art Director TAC Universe, Cairo Jan 2020 – Oct 2020 ↘

Art direction across branding and campaign projects.

Senior Graphic Designer TAC Universe, Egypt Aug 2018 – Dec 2019 ↘

Brand design and campaign visuals, the step from design into art direction.

Senior Graphic Designer Spinzomedia Nov 2017 – Aug 2018 ↘

Design across digital and print for a range of clients.

Graphic Designer CVision, Alexandria Jun 2017 – Nov 2017 ↘

Where it started: graphic design fundamentals, branding and the first steps into visual storytelling.

Education

/18 BSc, Business and Management, Marketing Technological University Dublin · 2013 – 2018